> specifically to increase extension performance and privacy
This reasoning is so bogus that it’s hard to believe anybody could believe it in good faith. Ad blockers are essential for performance and user privacy and security.
If Apple truly bought into this reasoning then they’d integrate an ad blocker like Brave does. Follow the money.
It is not bogus. It does increase privacy because the extension no longer sees what pages you load or your web content. And it is indeed more performant.
And Apple does care because later on they started to allow blockers to spread blocking rules over multiple sub-extensions. Initially they were limited on... 15 000 rules? Can't quite remember.
This reasoning is so bogus that it’s hard to believe anybody could believe it in good faith. Ad blockers are essential for performance and user privacy and security.
If Apple truly bought into this reasoning then they’d integrate an ad blocker like Brave does. Follow the money.