>"If you bought a billboard, would you get angry if a car drove past with a sleeping passenger?"
I can calculate, with precision, the traffic that drives by that sign every day.
>"As an advertiser, you need to do your own homework and adjust the relative effectiveness of Facebook vs. other mediums."
Yeah, I do my homework and decide that I'm not going to advertise with Facebook anymore, because I can't determine whether my ads are reaching the audience that I've balanced my spend around. That's what is happening. Right now.
You initially stated: "I don't see how this harms Facebook in any way". I'm explainly how Facebook is affected. Yes, I agree that advertisers will have to compensate. They are. But returns will be squeezed and that compensation will be downward. That hurts Facebook.
I can calculate, with precision, the traffic that drives by that sign every day.
>"As an advertiser, you need to do your own homework and adjust the relative effectiveness of Facebook vs. other mediums."
Yeah, I do my homework and decide that I'm not going to advertise with Facebook anymore, because I can't determine whether my ads are reaching the audience that I've balanced my spend around. That's what is happening. Right now.
You initially stated: "I don't see how this harms Facebook in any way". I'm explainly how Facebook is affected. Yes, I agree that advertisers will have to compensate. They are. But returns will be squeezed and that compensation will be downward. That hurts Facebook.