I don't necessarily agree that better products sell the best. Better marketing, better sales, that's the capitalism I know, and European companies would do well to cash in on this generational marketing opportunity.
Okay, that's true, I agree - marketing is the main driver of sales. But it should be more than just "being European". At least it should not cost significantly more than comparable imported equivalents.
Better products == better sales. After all, we live in a capitalist world.