There's no shame in trying to change the world to look the way you want it to look, so long as it doesn't come at the expense of other individuals. If people want the world of video entertainment to move entirely online, why shouldn't they try to make that happen?
I think they should try to make it happen, absolutely. I just think the "those people are fools refusing the money that I'm trying to give them (as long as it is on my terms)" argument is pretty shallow.
A lot of people are having trouble with the idea of what's best for HBO not aligning with their own self-interest.