On: Apple's CPU lead Jim Keller heads back to AMD

[maximveksler]

Yes they were. They were brilliant in creating a direct divide between the "old" PC generation and the new hip Apple crowd.

Compare the message of PC vs. Mac to this message: "We have tools. Tools that work. Oh, and you need a genius to use them right" ?

[pjmlp → maximveksler]

> We have tools. Tools that work

Not if it is XCode.

[wsc981 → pjmlp]

What's wrong with Xcode? Seems fine for iOS / Mac OS X development. I surely prefer it above Eclipse and it is in some ways also nicer as Visual Studio.

[pjmlp → wsc981]

Keeps crashing all the time.

That is not a tool that "works".

[wsc981 → pjmlp]

I can't say I share your experience. For my Xcode has been pretty stable, though I will admit it's not a perfect product.

[activepeanut → wsc981]

I use the latest Xcode day to day. Xcode is not the kind of tool you can push. If you paint outside the lines, it'll crash.

[Steko → maximveksler]

The Switch ads were entertaining but not effective. The Mac and PC adds were slightly better in both departments but generally not seen as in the league of the iPod and iPhone commercials. The Genius ads seem like more of the same.

To me the only Mac computer ad that has stood out in the last decade or so has been the MBA out of the envelope commercial.

[DeepDuh → Steko]

I found the Retina MBP ad to be perfectly executed. Straight up, product centered, beautifully shot, nicely synched with music to give an emotional punch. Better than most of the newer iPhone / iPad ads IMO.