Hasn't SEO been dead for like 10 years? It's not as if there's a search engine you can get to the first page on without paying, so why waste ad dollars on stuffing SEO garbage in your page and chasing the algorithm when you can just buy ads, if that's what you need? And does anyone find anything anymore by doing generic web searches anyway?
It sucks if you are non-profit working on subjects like drug abuse. Or anything that is considered "difficult" for our ad-overlords and thus all the relevant keywords are against ToS.
Not sure what nonprofits you're referring to, but most drug searches are SEO spammed with godawful websites that contain tons of misinformation while reputable sources that actually promote harm reduction like erowid are pushed down.
