On: 'Hey Number 17 '

[minimaxir]

> This easily could have been spun in a positive light

A common trend among techies nowadays is doing marketing themselves as a part of personal branding, and then figuring out why marketing departments exist the hard way. The possibility of unforseen consequences is very high.

If I ever create a startup I'll shut down all my social media and hire a community manager first, just to be safe. And I don't plan on creating a dystopian startup.

[some_random → minimaxir]

This is exactly the way to do it, although ideally you don't have any in-house marketing and just have an emergency firm on retainer.