I was recently working on an upholstery project and I agree, Joann's selection was excellent.
But I think part of the reality is that most customers, even sewing customers, don't stop and consider the "feel" of fabric. If you look at what the median sewing machine user is doing, it's probably cranking out a tacky quilt made from cheap polyester fabrics. (Certainly seems to be a favorite activity in my extended family).
And honestly, for all the floorspace dedicated to sewing and crafting materials, I wouldn't be surprised if the bulk of their sales these days was coming from decorations and art supplies for kids.
But I think part of the reality is that most customers, even sewing customers, don't stop and consider the "feel" of fabric. If you look at what the median sewing machine user is doing, it's probably cranking out a tacky quilt made from cheap polyester fabrics. (Certainly seems to be a favorite activity in my extended family).
And honestly, for all the floorspace dedicated to sewing and crafting materials, I wouldn't be surprised if the bulk of their sales these days was coming from decorations and art supplies for kids.