Anyone else think of someone brutally, brutally hacking away at some obscenely large tumor or mole when they read the words "growth hacker?" Sorry if you didn't until now.
A growth hacker is also not someone who is able to increase sales from 10% of 100,000 to 20% of 100,000. He's someone who was able to get those 100,000 potential customers in the door in the first place. Anyone can be analytical, do A/B testing, and increase conversions.. when the hard part of getting prospects is done.
And we were just bemoaning the dilution-to-meaninglessness of the word "hacker" in that thread from 2 days ago. I guess we should start using the titles "Chief Executive Hacker", "Chief Operating Hacker", and (my favourite) "Chief Technology Hacker".
