For the past couple of years now I kept banging on about how Apple was basically a brilliant marketing division selling slightly polished and shiny PCs (not mentioning the brand name intentionally here) and mobile devices. I've never seen them as superior in any way, maybe because I stopped using Microsoft products a long time ago as well.
Now either their entire marketing division had a really bad time or it's actually true that Jobs was doing a lot more to the company than I ever thought. Even when putting all my objections aside this is.. well.. just an ad. It doesn't really sell. It doesn't tell you anything or give you any reason whatsoever to buy an Apple product.
And that is, I think, really bad for Apple. Right now they're still riding on their past success, but if they go on like this the downfall will come. I say this because I still believe that Apple's marketing was the main reason for them to ever become successful again after their struggle all through the 1990s. Sure, they evolved the smartphone in 2007 and did pretty much the same with the tablet, but again it wasn't brilliant innovation but rather polishing existing technology and making it attractive to an average customer through a mixture of design, simplification and.. again.. brilliant marketing.
With that gone, I really wonder about Apple's future.
For the past couple of years now I kept banging on about how Apple was basically a brilliant marketing division selling slightly polished and shiny PCs (not mentioning the brand name intentionally here) and mobile devices. I've never seen them as superior in any way, maybe because I stopped using Microsoft products a long time ago as well.
Now either their entire marketing division had a really bad time or it's actually true that Jobs was doing a lot more to the company than I ever thought. Even when putting all my objections aside this is.. well.. just an ad. It doesn't really sell. It doesn't tell you anything or give you any reason whatsoever to buy an Apple product.
And that is, I think, really bad for Apple. Right now they're still riding on their past success, but if they go on like this the downfall will come. I say this because I still believe that Apple's marketing was the main reason for them to ever become successful again after their struggle all through the 1990s. Sure, they evolved the smartphone in 2007 and did pretty much the same with the tablet, but again it wasn't brilliant innovation but rather polishing existing technology and making it attractive to an average customer through a mixture of design, simplification and.. again.. brilliant marketing.
With that gone, I really wonder about Apple's future.