But I had the same reaction to the John Hodgman ads back in the day. I, like many (most?) people ended up actually enamored of Hodgman and annoyed at whoever the other guy was.
In the abstract, this is the same exact message of the Hodgman ads. (Apple is young, smart, and good-looking. The other guys are not.) It's tempting to chalk this up to Jobs being gone, but I'm not so sure Jobs wouldn't have approved this campaign himself.
Hodgman was a great, likable character, and that was the brilliance of the ads...his likability made the commercials fun to watch and rather disarming. He was basically likably pathetic. In my opinion, the ads were passive-aggressive, but in a good way.
But I had the same reaction to the John Hodgman ads back in the day. I, like many (most?) people ended up actually enamored of Hodgman and annoyed at whoever the other guy was.
In the abstract, this is the same exact message of the Hodgman ads. (Apple is young, smart, and good-looking. The other guys are not.) It's tempting to chalk this up to Jobs being gone, but I'm not so sure Jobs wouldn't have approved this campaign himself.