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What I don't get about newspapers in the US in general, is that it seems that their adoption is extremely low, compared to European countries. NY Times, supposedly the third largest newspaper, has a daily circulation of 1mm whereas De Telegraaf (the biggest newspaper in The Netherlands, a country with a population of only 16mm) has a daily circulation of 700K!

Why is that, don't people read newspapers in the US?



The New York City metro area has a population of about 20M. NYT has only really expanded into the national market in the last 15 years. It is primarily a local/regional paper. NYC has a higher periodical subscription rate than other regions, partly due to the reliance on mass transit. NYT competes with the Wall Street Journal and other local/regional dailies.


I think people in the US read a lot of local papers. If you sum them up it should be more than the 1mm readers of the NY Times. That's because the US is huge compared to Holland and people everywhere tend to be primarily interested in what are the most immediate news to them.




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