> If you are trustworthy, you have readers, and you will never be short on advertisers.
This works extremely well with small publishers or niche markets: Mother Jones can criticize Monsanto while publishing ads for organic food, and Penny Arcade can make fun of Blizzard while still running Blizzar ads (they can always run ads from Valve instead if they don't).
But for a mass market publisher like NYT, a large advertiser with a steady ad budget absolutely wields an influence over content, even if they never say a word. Suits at media companies have every incentive not to rock the boat, and so soften stories, or simply focus more effort on news that is unlikely to threaten ad revenue (ie, crime and celebrity news). Occasionally, this kind of self-censorship is blatant, like the infamous Fox/Monsanto milk hormone story, but usually the effect is subtle, like the warping of a gravitational field.
Admittedly, readers do create their own distortion effect on news, perhaps even bigger than advertisers. But since that's a factor either way, I still see reduced reliance on advertising as a positive trend in mass media.
This works extremely well with small publishers or niche markets: Mother Jones can criticize Monsanto while publishing ads for organic food, and Penny Arcade can make fun of Blizzard while still running Blizzar ads (they can always run ads from Valve instead if they don't).
But for a mass market publisher like NYT, a large advertiser with a steady ad budget absolutely wields an influence over content, even if they never say a word. Suits at media companies have every incentive not to rock the boat, and so soften stories, or simply focus more effort on news that is unlikely to threaten ad revenue (ie, crime and celebrity news). Occasionally, this kind of self-censorship is blatant, like the infamous Fox/Monsanto milk hormone story, but usually the effect is subtle, like the warping of a gravitational field.
Admittedly, readers do create their own distortion effect on news, perhaps even bigger than advertisers. But since that's a factor either way, I still see reduced reliance on advertising as a positive trend in mass media.