Avoiding the 1-for-1 point breakdown, if you saw the amount of traffic a single vendor can push to your app via integration awareness (blog post, integration directories, mailing list, etc.) one would come to the conclusion that it is a viable marketing channel.
The spirit of OP is not that you should ignore traditional marketing; it simply points out an alternative most may not be aware of.
The spirit of OP is not that you should ignore traditional marketing; it simply points out an alternative most may not be aware of.