On: E Ink’s color ePaper tech gets supersized for outdoor displays

[mystified5016]

Have you never seen those highway billboards that rotate between three displays?

Advertisers will buy it because the seller can make the physical ad spot N times cheaper by showing N different ads during the day.

[crazygringo → mystified5016]

The question here isn't between static paper and e-ink.

It's between glowing LCD panels and e-ink.

Advertisers are already cycling their ads on LCD panels at bus stops, on the subway, etc.

Going to e-ink just makes the advertisement much dimmer, it can't handle video, and it becomes washed out. Why would avertisers ever prefer that?

[sharlos201068 → crazygringo]

Probably because they'd be cheaper and easier to see in direct sunlight.

[mrguyorama → mystified5016]

Billboards are already digitized all over so I would expect any "We can make it N cheaper for N clients" pricing to already be done.