> The part where you define what a good product is, this one matters
From the article "It was the story of the product. And it drove what we built."
The story is what kept the product development on track - and thus made the iPhone sell itself - the story isn't about convincing the public to buy, the story was an encapsulation of the products design - refined as time went on.
Product dev can easily go off the rails - take the recent story about Jeep having Ads popup on their infotainment systems - people wondering how anybody could think that's a good idea.
If you told a story about that product feature to your family and friends - you can be sure you'd get the 'puzzled look', and you'd remove it before the car ever shipped.
From the article "It was the story of the product. And it drove what we built."
The story is what kept the product development on track - and thus made the iPhone sell itself - the story isn't about convincing the public to buy, the story was an encapsulation of the products design - refined as time went on.
Product dev can easily go off the rails - take the recent story about Jeep having Ads popup on their infotainment systems - people wondering how anybody could think that's a good idea.
If you told a story about that product feature to your family and friends - you can be sure you'd get the 'puzzled look', and you'd remove it before the car ever shipped.