I feel your pain. I recently bought a book on storytelling and it contains no hints whatsoever on how to tell a story. Just like this article, the book it's all "connect with your audience by opening with an emotional story" but not a single paragraph on why (say) a joke told by a comedian has much more punch than when I retell it.
Obviously reading about comedy is probably like dancing about architecture, but nonetheless I'd expect some discussion on the delivery itself. Otherwise it's just "storyplanning".
Yes. I've been trying to take about what makes good storytelling, or even stand-up comics who can keep an audience interested in a wandering story, and those skills are what I'd think would be valuable in a business setup. Seems like readable analysis of this sort of thing should exist.
Obviously reading about comedy is probably like dancing about architecture, but nonetheless I'd expect some discussion on the delivery itself. Otherwise it's just "storyplanning".