DEI is nominally about adjusting the situation so that the end result is equal. For example, paying women equally even if they don't negotiate as aggressively as men.
The nominal case doesn't always match the reality, but the reality is that no one has a level playing field to begin with.
The whole thing is about trying to eliminate sources of bias that we can. For example, blind screening of resumes where names and similar personal info aren’t given is a way to avoid racial bias while focusing on what matters. People have pre-determined opinions about many things, even if it’s subconscious. That’s an example of DEI policies trying to level the playing field to avoid unfair discrimination.
In theory if DEI was about being race, sex, gender, sexuality, age blind, it wouldn't be controversial.
But companies went in hard with things such as quotas, and there's even cases in the courts at the moment where Red Hat/IBM supposedly awarded bonuses based on hiring managers fulfilling diversity quotas.
Of course its controversial either way. Let's assume for our purposes that DEI is purely about being race, sex, gender, sexuality, age blind (which we can absolutely argue about separately). It would absolutely be controversial because it's replacing a system that previously wasn't blind to those characteristics and therefore has a large constituency of people it favoured. If I'm a rich white kid from a good family who went to a top school who gets into an Internship at Goldman because my Dad is golfing buddies with a Partner there then of course I would be opposed to DEI. And guess what? Rich white kids from good families and top schools have quite a lot of political capital.
And that's only those who directly materially lose out. Implicit in DEI is a suggestion that the American system is not a meritocracy, and if you accept that claim you are attacking the identity of a lot of powerful people who genuinely believe they got to where they are through unique skills and effort and not because they had any sort of advantage.
> controversial because it's replacing a system that previously wasn't blind to those characteristics
Was it though?
Or was it just a result of society and culture outside the companies control.
The idea behind DEI is as if a car crashes into another car because of an issue with the road, that leads to one car being more damaged than the other, the solution is to make sure the less damaged car has the same amount of damage, rather than fixing the road.
That's a great example of a DEI-inspired policy that should be, at least in most cases, pretty non-controversial, and very beneficial to the company itself.
Have you tried deploying it? If you do, you'll find blind screening is extremely controversial. DEI types loathe it and will fight against it.
The reason is that de facto unofficial discrimination against white men is widespread and blind screening eliminates it, so the resulting hires are more male and western than before. Mostly this result is kept hidden within the organizations in question, but there are a bunch of reported cases where this happened publicly.
Even the famous orchestra study that kicked off the fad for these screenings supports this if you read the data tables carefully. The paper made it sound like blind screenings are better for women and racial minorities, but their data properly interpreted didn't say that.
The nominal case doesn't always match the reality, but the reality is that no one has a level playing field to begin with.