There was a time when it was actually popular on Facebook, and many people were playing it, including myself for a time.
It just got old. You can't spend that kind of time on a single game forever, and since a significant part of its value was social, once friends stopped playing, everyone stopped playing.
They were right to buy Draw Something and WWF, because that is truly what everyone is now playing. But that's all it is—that's just what they're playing right now. Unless they can innovate and come up with or buy a new concept and monetize on it quickly, they're truly screwed. The popularity cycles of these things are measured in weeks or months at most. And it's hard to keep doing the same thing over and over again—it's not a business model I would bet on. The stock price reflects my opinions quite nicely here.
It just got old. You can't spend that kind of time on a single game forever, and since a significant part of its value was social, once friends stopped playing, everyone stopped playing.
They were right to buy Draw Something and WWF, because that is truly what everyone is now playing. But that's all it is—that's just what they're playing right now. Unless they can innovate and come up with or buy a new concept and monetize on it quickly, they're truly screwed. The popularity cycles of these things are measured in weeks or months at most. And it's hard to keep doing the same thing over and over again—it's not a business model I would bet on. The stock price reflects my opinions quite nicely here.