Building the product is the easy part. Selling the product is the hard part.
I’m scaling and advising small and medium businesses. The biggest challenge I saw is to find the product market fit (PMF).
The PMF is first to solve a problem people wants to solve and who are ready to pay for it.
Did you have an idea about who is your ideal customer? Maybe it is press media? As soon as you answered this question, you can promote your product at the right places.
We were just trying to be honest. The product is very specific so we kind knew it would be hard to really find paying customers.
Ideally we need agencies or others who work on websites and want to use our service to provide this service to their clients. Also, they could mark it up nicely.
We recently launched our project, alt-generator.ai, a WordPress plugin designed to automate the generation of optimized, multi-language alt texts to boost accessibility and SEO. Despite our hard work and numerous iterations, our launch didn’t go as planned—we ended up with 0 conversions.
We’re sharing this openly to learn from our experience. We’d love to hear your honest feedback on our product, marketing approach, or any other aspect you think could be improved. What do you think went wrong, and what would have made you consider using a tool like this? Any insights or suggestions are greatly appreciated.
What was the marketing approach so far? The usual producthunt launch + submitting the tool to many directories?
On HN you can use https://news.ycombinator.com/show which requires less upvotes to get visibility. Without 'Show HN' in the title new tools get overlooked easily. Not sure if your target audience (Wordpress agencies?) hang out on HN though
I’m scaling and advising small and medium businesses. The biggest challenge I saw is to find the product market fit (PMF).
The PMF is first to solve a problem people wants to solve and who are ready to pay for it.
Did you have an idea about who is your ideal customer? Maybe it is press media? As soon as you answered this question, you can promote your product at the right places.
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