Caltech study: how a simple design trick affects consumer choices

[fab1an]

http://blog.eyequant.com/2012/07/25/study-what-you-see-is-what-you-buy-how-a-simple-design-trick-affects-consumer-choices/

[huhtenberg]

> Caltech study

No link to aforementioned study though. Hm.

[slapshot → huhtenberg]

It's here: "Relative visual saliency differences induce sizable bias in consumer choice" Milica Milosavljevica, Vidhya Navalpakkama, Christof Kocha, Antonio Rangela, http://www.sciencedirect.com/science/article/pii/S1057740811...

It's also behind a paywall. Insert the normal line of commentary about paywall science.

[sp332 → slapshot]

Here you go http://www.stanford.edu/~mmilosav/jcp_mili.pdf

[Foy]

There's certainly some self-promotion near the end but I think that technology is pretty damn cool. You can upload a screenshot of your website and eyequant will give you a heatmap of where a visitor's attention will be with 90% accuracy.

I'm both excited and scared to think of what technology (and marketing!!) will be like in a decade or two from now...

[oniTony]

Described design hack in action -- http://xkcd.com/993/

[rfugger → oniTony]

They did just this in Canada with "No Name" brand:

https://encrypted.google.com/search?q=noname+brand&tbm=i...

[jameszol → oniTony]

Funny. Walmart did this with their Great Value brand in '08 or '09. I am not sure if they continue with this color/minimal generic brand design or not. Google Image search for "great value walmart white label": http://goo.gl/yznJb

[dubya → oniTony]

That's more or less what HEB's store brand looked like in the early 1980's (HEB is a South Texas grocery chain). But, I think all of the generic products were on one aisle rather than mixed in.

[petercooper]

Another simple design trick is to have your main call to action at the end of a blog post be a valid link and not: <a href="eyequant.com">EyeQuant!</a> (which 404s!) ;-)

[leeny]

I wonder if EyeQuant used their own product on the EyeQuant site. Perhaps the layout is intentionally busy, but there's so much going on that I feel a bit overwhelmed.