> They might give opt-out people some token offers to appease regulators
It’s not an opt-out situation. As per GDPR requirements, these programs have a specific opt-in prompt for personalized targeting, separate from the one which is for generally collecting and redeeming points as a member, and it’s not pre-chosen by default.
I think one can assume that many people will decline to opt in, especially in a culturally privacy-focused country like modern Germany and since not opting in is far behaviorally common than explicitly opting out, but also that many others will knowingly consent in exchange for the benefits. So I think they would generally want to give decent offers to both categories of people, since the non-consent group is large enough to matter. Of course the personalized ones would be better, otherwise nobody would want to give that consent.
Myself, I’ve consented to some but not all of the personalized targeting and information sharing from the loyalty programs I participate in here, after reading the descriptions of the requested consents in detail and making a conscious choice. In at least one case I converted a no to a yes after thinking about it longer. It’s good to have that transparency and control, and not to have the legalese surreptitiously remove your right to sue the store should that become necessary as is common in the US (forced arbitration is generally illegal here in B2C agreements).
As for the rest of your most recent comment, I wouldn’t know; I didn’t ever live in Europe before the GDPR.
It’s not an opt-out situation. As per GDPR requirements, these programs have a specific opt-in prompt for personalized targeting, separate from the one which is for generally collecting and redeeming points as a member, and it’s not pre-chosen by default.
I think one can assume that many people will decline to opt in, especially in a culturally privacy-focused country like modern Germany and since not opting in is far behaviorally common than explicitly opting out, but also that many others will knowingly consent in exchange for the benefits. So I think they would generally want to give decent offers to both categories of people, since the non-consent group is large enough to matter. Of course the personalized ones would be better, otherwise nobody would want to give that consent.
Myself, I’ve consented to some but not all of the personalized targeting and information sharing from the loyalty programs I participate in here, after reading the descriptions of the requested consents in detail and making a conscious choice. In at least one case I converted a no to a yes after thinking about it longer. It’s good to have that transparency and control, and not to have the legalese surreptitiously remove your right to sue the store should that become necessary as is common in the US (forced arbitration is generally illegal here in B2C agreements).
As for the rest of your most recent comment, I wouldn’t know; I didn’t ever live in Europe before the GDPR.