if you can get an app with a million users you can make money because facebook app advertisers are overpaying for now. i've heard $10 cpm which is almost as high as during the bubble.
Might be a bit late on the reply but the $10 cpm seems to be an inflated statistic. The ones that are quoting that are getting rates of 10 per cpm on the canvas page while in reality that page is only a small fraction of the total page views. If the canvas page accounts for 1/3 of total page views then that statistic gets brought down to a lower number cpm for total pageviews. Is this consistent with what others are seeing?
