Apple isn’t unique. There’s all sorts of products like that. Concert tickets, sports events, recreation permits, and especially video game stuff.
People camped out when the Nvidia RTX 30xx series launched a few years back. There was a massive line of people, a real wtf moment. That’s just a graphics card.
Video games are a good counter example. The others you've listed are fandom specific which is distinct from having a relationship with a brand per say.
I hadn't heard about camping for the 30 series, thats nuts.
People camped out when the Nvidia RTX 30xx series launched a few years back. There was a massive line of people, a real wtf moment. That’s just a graphics card.