"The ads were working. I realized that I shouldn’t have avoided ads for so many years. I wasn’t ever going to reach enough people without advertising."
I'd be curious to hear more about the process of getting into advertising. How'd you decide where to advertise? Did you start with small investments to test different channels? Was there a resource (book? site?) that helped you get into it?
I've been a huge fan of Talentopoly for a couple years now. Even as a low-level still-learning developer, it's been invaluable. The Job Boards idea in a more 'intimate' setting seems pretty brilliant too. Trusted people sharing trusted job opportunities (to a degree). Good stuff Jared.
I'd be curious to hear more about the process of getting into advertising. How'd you decide where to advertise? Did you start with small investments to test different channels? Was there a resource (book? site?) that helped you get into it?