I don't know about the third parties getting in on it, I guess that's just milking what can be milked (which also makes videos longer); but I can totally see why Path of Exile players keep making memes about it.
Imagine someone saying they're a master programmer, one of the top guys ever. Then they open notepad, type something that doesn't even make sense as pseudo code, close the window, click "no" when notepad asks to save, say "as you can see it's already compiled" and click some icon that's been sitting on the desktop all the time, starting a screen saver.
Or imagine Musk claimed that he speaks Chinese perfectly and spent 20 years in China as English teacher, and proves it by having a conversation with a stooge, where Elon Musk asks "ching chong ping pong?" and the other person response in Chinese, only for Elon to repeat "ching chon ping pong". 50 times, after which the stooge thanks Elon for having given them something to think about, while his fans just stare, deeply impressed.
For people who know why that is funny, they instantly see it, and it's just too funny. But I can see how it's just a big nothingburger for people who aren't into the game.
Imagine someone saying they're a master programmer, one of the top guys ever. Then they open notepad, type something that doesn't even make sense as pseudo code, close the window, click "no" when notepad asks to save, say "as you can see it's already compiled" and click some icon that's been sitting on the desktop all the time, starting a screen saver.
Or imagine Musk claimed that he speaks Chinese perfectly and spent 20 years in China as English teacher, and proves it by having a conversation with a stooge, where Elon Musk asks "ching chong ping pong?" and the other person response in Chinese, only for Elon to repeat "ching chon ping pong". 50 times, after which the stooge thanks Elon for having given them something to think about, while his fans just stare, deeply impressed.
For people who know why that is funny, they instantly see it, and it's just too funny. But I can see how it's just a big nothingburger for people who aren't into the game.