In my experience, people are especially bad at understanding how calorific alcohol is. Carbs and protein are generally 4 calories per gram. Alcohol is 7 calories per gram. Only fat is more energy dense at 9 calories per gram.
I can recall in the aughts when there was a major low carb food trend and Bacardi had a popular ad campaign around the fact that their rum had no carbs, basically marketing it as the smarter option for people watching their weight -- even though all unflavored hard liquor has no carbs and is still incredibly calorific.
Alcohol is a tricky one, because its calories are an especially bad way of measuring impact on energy and weight.
It is kind of like measuring the calories of wood. It burns well, so it has a high calories, but metabolizes poorly. A block of wood is about 400 kCal/100g.
Ethanol has 1325 kJ/mol of energy. If the reaction stops part way through the metabolic pathways, which happens because acetic acid is excreted in the urine after drinking, then not nearly as much energy can be derived from alcohol, only 215.1 kJ/mol.
I can recall in the aughts when there was a major low carb food trend and Bacardi had a popular ad campaign around the fact that their rum had no carbs, basically marketing it as the smarter option for people watching their weight -- even though all unflavored hard liquor has no carbs and is still incredibly calorific.