I imagine you'll get the same content on YouTube shorts or Facebook reels? I don't like using apps, so I never bothered with Tiktok, but tiktok watermarks are still on most of the short videos I view, content creators are either putting their work on multiple platforms, or someone else is ripping it off and putting it on different platforms.
For the last 4 years, TikTok has been my primary music discovery engine. Probably is for a large chunk of users.
What effect will this have on the music industry?