At exactly 2:14 while listening to the political oriented podcast fsckboy laughed, punched the dashboard of their car, and exclaimed "right on, that's what I've always said!"
If they didn't leak vast data through bid requests that others could de-anonymize, the marketplace and whole ad tech ecosystem would not exist in such a profitable fashion for them. They and others depend on people not digging deeper beyond lack of direct transactions for de-anonymized data to really understand the trade.
