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A/B tests for user interface is very annoying when you are on the phone trying to guide someone how to use a website. "Click the green button on the left" - "What do you mean? There is nothing green on the screen." - "Are you on xyz.com? Can you read out the adress to me please?" ... Oh so many hour wasted in tech support.





Meta apps are like that, particularly around accessibility.

It's pretty common for one person to have an issue that no other people have, just because they fell for some feature flag.




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