> How many shops are there optimizing "business strategies" with data that's -essentially- garbage?
How many of those shops are knowingly optimizing with garbage?
I'd argue that most of this data, which I would agree is garbage, is actually processed into seemingly good data through the complex and highly human process of self-deception and lies.
You don't tell the boss that the system you worked 2 month on is generating garbage, because then he'll replace your with someone who wouldn't tell him that. Instead you skirt evaluating it, even though you know better, and tell him that it's working fine. If the idiot chooses to do something stupid with your bad data, then that's his problem.
How many of those shops are knowingly optimizing with garbage?
I'd argue that most of this data, which I would agree is garbage, is actually processed into seemingly good data through the complex and highly human process of self-deception and lies.
You don't tell the boss that the system you worked 2 month on is generating garbage, because then he'll replace your with someone who wouldn't tell him that. Instead you skirt evaluating it, even though you know better, and tell him that it's working fine. If the idiot chooses to do something stupid with your bad data, then that's his problem.