Whenever this happens to me I keep wondering how much I am of the A/B data test where I'm in the "less important group". Is it possible that their changes engaged (or profited from) the more active (daily/weekly customers) by making your situation worse?
Perhaps. Let's assume that the value meals is a massive hit and they are collecting far more revenue from customers who like it, than they are losing from people like me.
That's the whole point of data analytics and personalized marketing - even if the value meal works for most people they can still go back to sending me the offers and promotions I responded to previously, in an attempt to reverse my recent decline in spend/visitation. The app makes it possible to send individualized offers. There shouldn't be an entire "B" group where they just say, oh well.
