Nothing new here - just PR spinning. Tech companies have always been deeply embedded with the military industrial complex, they just used to be quieter about it.
JEDI ($10B AWS/Pentagon), Project Maven (Google/DOD), Microsoft's AR headsets ($21.9B)... these aren't ancient history. The only difference now is they're bragging about it instead of trying to bury the press releases on holiday weekends.
Companies aren't suddenly "embracing military tech" - they're just dropping the "don't be evil" pretense. The revolving door between Silicon Valley and the Pentagon never stopped spinning, we're just seeing it operate in broad daylight now.
The article treats this as some dramatic shift, but it's really just marketing departments pivoting from "we make the world a better place" to "yes, we do defense contracts, deal with it." The underlying relationships haven't changed - just the messaging.
JEDI ($10B AWS/Pentagon), Project Maven (Google/DOD), Microsoft's AR headsets ($21.9B)... these aren't ancient history. The only difference now is they're bragging about it instead of trying to bury the press releases on holiday weekends.
Companies aren't suddenly "embracing military tech" - they're just dropping the "don't be evil" pretense. The revolving door between Silicon Valley and the Pentagon never stopped spinning, we're just seeing it operate in broad daylight now.
The article treats this as some dramatic shift, but it's really just marketing departments pivoting from "we make the world a better place" to "yes, we do defense contracts, deal with it." The underlying relationships haven't changed - just the messaging.