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Hilarious comment, but seriously: after 4 or 5 clicks, I just didn't feel like clicking on anything else. I didn't see anything interesting until a small little list of a few interesting existing itineraries.

It's trying to be too many things. Do one thing really well. Are you about making lists? Be the best dang list maker there is. Get people bought in as soon as possible. This doesn't mean grab their contacts or get them to put in invited friends. This means get them to create some content they have an attachment to, and fast.

Demonstrate value as early as possible, and keep the user's attention. Every part of the process should be analyzed with a fine tooth comb -- each piece of UI and call to action should have a strong reason to exist. Otherwise, you're just wasting valuable and finite user attention.




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