Maybe you could consider Apple cables to be overengineered, but I can readily understand why a cable built this way - irrespective of manufacturer - is not overpriced. And it's not just about a chip.
The cable is simply factually better on every metric than the hand-soldered 4 wire el cheapo one at 15~16 min. There is no cult in that.
Now if one only needs to carry USB 2.0 speeds or a limited amount of power it'd be ridiculous to buy a 100+ or even 50+ cable. That doesn't make the cable overpriced either, merely overspecced for that use case.
Maybe you could consider Apple cables to be overengineered, but I can readily understand why a cable built this way - irrespective of manufacturer - is not overpriced. And it's not just about a chip.
The cable is simply factually better on every metric than the hand-soldered 4 wire el cheapo one at 15~16 min. There is no cult in that.
Now if one only needs to carry USB 2.0 speeds or a limited amount of power it'd be ridiculous to buy a 100+ or even 50+ cable. That doesn't make the cable overpriced either, merely overspecced for that use case.