I see it as more user friendly - instead of forgetting to activate the venv and having the program fail to run/be broken/act weird, you run the program and it activates the venv for you so you don't have that problem.
Do you think your software is so important that people will do all of that rather than use something better? (For example your software but patched by a distribution to work easily without doing all of that complication)
I'm talking about a shim that distributions can use to launch python programs, some which they distribute, rather than software I write. In particular, ML researchers aren't sysadmins but a lot of their software is in the form of community python programs, which is to say not polished commerical apps with backing like, say, Adobe Photoshop, and this shim solves one of python's pitfalls for users.
