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+1 the basketball products outside of the NBA, I find more enjoyable and fun to watch but I'm also outside of USA. I often find that players from outside the US and Canada in the NBA more enjoyable to watch also. More casual observers of basketball in my family prefer the NBA.

The article would of benefitted from comparing the FIBA products, Euroleague and NBA. A lot of comments in this post are different under FIBA rules like longer 3pt lines, no defensive 3 seconds, less timeouts etc. However none make more money or have a viewership more than the NBA.

The flow of the game is crucial but has economic tradeoffs. If the NBA wants a slice of the global pie then i think it may need to adjust some of the rules that benefit the economics in the short term.






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