Yes. Because it's twice the cost of the URSA Cine.
The equivalent to the Cine from other makers starts at the $30k and goes up depending on what options you want. Except, at those prices, you're only getting 4K. Red, Arri, Sony, etc won't even get out of bed for anything less than $30k.
That's just BMD's DNA to give the customer so much bang for their buck. Every thing they offer is so much lower MSRPs than competitors. I remember when they first released Resolve for Mac, for free after BMD acquired DaVinci. Of course it couldn't do much without a $20k MacPro build, but the software was free. This was running right next to the $50k Resolve Linux build, so naturally it was jaw dropping.
