The idea you could make value judgements about a person based on the operating system on their computer was obviously crazy, even at the time. That said, I think some people genuinely believed Microsoft was evil and people who used/bought their software were irresponsible. A bit like the way environmentalists might look at someone who drives a 6 litre V8 around the suburbs I guess. I personally find it easier to understand the environmentalist and never could get too worked up about "M$ WinBl0wz" but I am pretty sure there were people who felt it was their moral duty to boycott interaction with Microsoft users. However crazy that sounds when written down.