Apple devices cost more in Europe, a jump high enough that you might as well consider the competition. I'm taking VAT into account.
That and, well... Google has been more supportive of EU countries than Apple. Apple maps was useless in the EU for a long time. Plus horrendous support across the EU. If you are in a big city, yeah you will find an Apple Store, otherwise tough luck.
I think the only point that stands is the price. Apple products are indeed more expensive in France than in the US.
However, Google Maps runs fine on iOS and you can purchase Apple products from other retailers and they will also handle warranty claims. None of my Apple products were bought from an Apple Store.
That and, well... Google has been more supportive of EU countries than Apple. Apple maps was useless in the EU for a long time. Plus horrendous support across the EU. If you are in a big city, yeah you will find an Apple Store, otherwise tough luck.
It has nothing to do with craftmanship.