They sold their investors the idea that they could monetize their users at a higher level than their previous advertising model permitted. That meant that they had to come up with a new model and that new model pissed off the users and ultimately killed the egg laying goose.
This is the same problem Facebook is facing having promised investors astronomical per-user revenue. They continue pissing off their users and if they aren't careful the next ad-based redesign could be the turning point.
This is the same problem Facebook is facing having promised investors astronomical per-user revenue. They continue pissing off their users and if they aren't careful the next ad-based redesign could be the turning point.