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The following is a great book on pricing

http://www.amazon.com/Strategy-Tactics-Pricing-Growing-Profi...

It was on the reading list for a pricing class I took. All I can say is that pricing should be the culmination of your marketing strategy. The book does a great job of explaining some real rationale and logical thinking on how to set your price.

The nice advantage you appear to have is that you can tweak or iterate your pricing strategy? maybe try different prices for different people or times of the day/month/year?

Good luck!




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