in the US the marketing of pharma isn't targeting the average consumer, it's targeting doctors. or so i've heard. It does boggle, though, because that's a lot (a lot) of money in any given market to reach less than 0.1% of the market, assuming they're even watching the channel at that time.
In the same vein, and as further evidence, whenever i'm in a car that isn't mine and an ad plays, especially on siriusXM, there's a good chance it's for ziprecruiter or linkedin job listings or something. How many hiring managers (or small business owners?) are listening to that ad? 25? 100? 1?
Most of my online ads are for $100,000+ network gear and the like because i'm adjacent to that industry. I just loaded edge and went to youtube to see what's up and i got an ad for an electric car (i won't own one manufactured in this century), an ad for an adblocker (pie), and i guess google caught on because i can't get any other ads to show up (i clicked a couple dozen other videos and couldn't get another pre-roll to show up).
advertising has never been relevant to me, i've only ever gotten out a credit card because of one online ad, ever, and i ended up never receiving what i paid for, so there you go, lesson learned. I haven't owned a TV since 2003, no subscription services (including CATV or Sat, netflix, etc). So when i see ads or hear them, they stand out, pretty strong.
In the same vein, and as further evidence, whenever i'm in a car that isn't mine and an ad plays, especially on siriusXM, there's a good chance it's for ziprecruiter or linkedin job listings or something. How many hiring managers (or small business owners?) are listening to that ad? 25? 100? 1?
Most of my online ads are for $100,000+ network gear and the like because i'm adjacent to that industry. I just loaded edge and went to youtube to see what's up and i got an ad for an electric car (i won't own one manufactured in this century), an ad for an adblocker (pie), and i guess google caught on because i can't get any other ads to show up (i clicked a couple dozen other videos and couldn't get another pre-roll to show up).
advertising has never been relevant to me, i've only ever gotten out a credit card because of one online ad, ever, and i ended up never receiving what i paid for, so there you go, lesson learned. I haven't owned a TV since 2003, no subscription services (including CATV or Sat, netflix, etc). So when i see ads or hear them, they stand out, pretty strong.