"Just marketing" in science journalism and publications is basically at the root of the anti-intellectualism movement right now (other than the standard hyper-fundamentalist Christians that need to convince people that science in general is all fraud), everyone sees all these wild claims and conclusions made by "science journalists" with zero scientific training and literal university PR departments that are trivially disproved in the layman's mind simply by the fact that they don't happen, and they lose faith not in the journalists who have no idea what they are writing about, but in science itself
I used to love Popular Science magazine in middle school, but by high school I had noticed how much it's claims were hyperbole and outright nonsense. I can't fathom how or why, but most people blame the scientists for it.
