Because it is considered one of the biggest problems on the platform.
Creators are frustrated that unless they are big enough to get YouTube to notice them they at minimum have to dox themselves to remove a bad DMCA claim.
Honestly in a world with Content ID they don't necessarily need the current system to remain as is to make the big publishers happy, who already get preemptive blocking of content without lifting a finger.
> Creators are frustrated that unless they are big enough to get YouTube to notice them they at minimum have to dox themselves to remove a bad DMCA claim.
Unfortunately, creators have very little leverage over YouTube, nor any realistic ability to move to a different platform. The can be frustrated all they want, but until YouTube has a reason to fear creators leaving the platform en masse, there's little pressure on them to change.
One might argue that having tons of popular entertainers who are frustrated with the platform, and there being no exclusivity agreements with those entertainers (AFAIK, and contrary to the way Twitch treats its top streamers) would create an opportunity for competitors to pop up.
That said, I don't think there is realistically anything YouTube can do do materially improve things under current laws. They can provide a real person to talk to about why the bogus claim is being taken seriously, but they still have to take it seriously.
If we want Google to fix this for us, they will have to do so via lobbying to change the laws, or at least some kind of creative but successful lawsuit that dramatically changes how they are interpreted. The product people are not capable of fixing this, it's in the lawyers' and courtiers' court (so to speak).
> One might argue that having tons of popular entertainers who are frustrated with the platform, and there being no exclusivity agreements with those entertainers (AFAIK, and contrary to the way Twitch treats its top streamers) would create an opportunity for competitors to pop up.
I wish, but it's not that easy. A potential competitor needs to not only start off with the ability to handle all the video uploading and delivery, but it has to also provide the audience and monetization. If YouTube was strictly a content hosting service there wouldn't be much of an obstacle in this regard, but it's also the discovery platform that audience members go to in search of content. The network effect is too strong because hosting and discovery are bundled into one.
Sure, I understand that its unlikely, but is Google willing to bet its multibillion dollar business on that? They would have to be pretty damn sure. $low_probability * $enormous_potential_losses = $still_pretty_big_expected_losses
For instance the three strike system that results in your entire channel being demonetized is not required by law.
Additionally they could work with creators to get them in touch with people who can help rather than relying on social media to forward them the worst instances.
I’m sure that creators would like to have a person to talk to, but it doesn’t seem that alphabet needs to provide one. Will they make more money if they did?
