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This isn't really true though. Pricing is very psychological. Verge wants their price to be $7. It's $7 for the Verge.

Not $16 for the Verge. $16 that appeals to 1% of people and where, when you click the pricing page, there's this weird $7 reduced-ad second class version. Believe it or not, they probably thought about this.

Maybe it works for Netflix in a cycle where they were already doubling the ad-free price and differently for a text media company introducing a price.




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