The internet is shrinking. The value of indexing the wider internet has less and less value to the average person. So much sits in walled gardens now and for many people that is perfectly fine. If it isnt in tiktok or instagram it doesnt exist.
Isn't this just a return to pre-90s internet? Back then the internet was only used by a few educated people. The masses watched TV etc to fill their time. Now it's tik tok etc. The early 2000s was an unusual time when more people actually used the internet, but it's going back to normal now.