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That's the UI. There's no actual interaction with the screens.



UX stands for user experience, not for interaction?


How do you experience an interactive system without… interaction?


Imagine you go to a foreign country. You want to buy a train ticket. You walk to the station and go to the ticket machine. You see a dizzying array of levers, buttons, sliders, and dials. Each labelled with diagrams which don't make sense to you.

You back away slowly from the machine and try to find a human ticket seller.

Have you experienced the machine?


No.


How do you interface with an interactive system without interaction?


Even if they were talking about interaction design (sometimes called IX) specifically, rather than experience design, the interaction is in handling, moving, and combining them. They don’t need to have a dynamic electronic interaction to be interactive. I’m not sure a toy with absolutely no interaction would still be a toy.


Yes, but in this specific case the focus is on the design elements labeled onto the lego blocks.


You can interact with them for example by licking them, or stepping on them.




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