Technically the full name is on the homepage if you look at the footer, which has the full address. Looking around the website, they seem to take the branding seriously as being UCL, which is less generic than the full name which looks more like a description than a name. I’ve seen other colleges do the same.
We can argue if that’s a good or bad decision, but it seems to be intentional.
We can argue if that’s a good or bad decision, but it seems to be intentional.