Interesting, their configuration tool runs in browser and they explicitly mention linux; I don't have much experience with gaming keyboards but the only one I bought in the past had some windows-only configuration software and was a bit of a pain.
(this keyboard does not appear to be QMK-based, but for the record) any keyboard that runs QMK (an open-source firmware for keyboards) will offer the same experience. web-based configurator and full linux support.
Configuration stored _on the device_ and not needing the software to autorun every time you reboot to get your settings back, should really be a no-brainer. There's unfortunately enough gaming keyboards and mice out there who haven't got this yet.
I'd love to see some standard HID feedback channel for interactive keyboard LED control. My previous Logitech keyboard had some fun interactions with Factorio that I miss. Things like flashing a specific letter or using the backlighting to show a progress bar.
Many mechanical keyboards use firmware works with Web Apps that use WebUSB/WebHID APIs to allow easy cross-platform configuration. It's a welcome change over dedicated desktop software for your keyboard. All the configuration is stored and behavior is managed on the keyboard itself. This doesn't get you cool things like keyboard LED interactivity, but I can live without that.
